How to Create a Brand Professional That People Want to Get Behind

Have more than a blog and a social media account.

In case you desire to generate a significant impact as a business online, having a blog and a social media account is definitely not enough. What is crucial is to be aware that there has to be a brand behind that blog and social media account. There have to be something that make people feel is a whole, not just a bunch of posts and comments that are not tied together. Having a logo doesn’t automatically makes your site a brand. To have a real brand you have to comprehend what’s behind all the text you can write, it’s like the essence that is deep of your whole platform, it is that little something that makes it special. Once you have a brand you’ll have fans, in order to achieve that you need to create yourself and image, that image you create needs to get exposure.

When can you conclude you have a brand.

You may ask yourself, if I have my site logo, and it doesn’t is the brand, then what is it? Something is pretty obvious, a brand without a name is not a brand. When you register your company you give it a name right? That name will be your online site’s name at the same time. The big company Google, says, that brands are more successful at SEO nowadays, at the same time from the user’s perspective sites with brands can be seen as even more professional than sites with no brands defined. A good example for this: if you call your site “Sports World”, it will work much better than just calling it “Sports Articles”.

Visual language of your brand.

Something that is also very important in this concept is having “visual language” in your site. After your logo has been created, the next step is selecting the colors and also images that relate to your business brand and are the basis of your brand’s logo. At the moment you have all these elements, you have to combine them into everything else you develop to your site. For example if your logo has the colors black, brown and gray, then your website needs to use these colors, same for your social media accounts, it’s about expanding your visuals to everything that you create from now on for your business.

Your Mission Statement.

So, the work doesn’t end there. Now you need to be able to create what is called as “The Mission Statement”. This is the more important aspect of your brand. Some experts say this mission statement is what to need to be defined first. “The Mission Statement” is just a short paragraph that explains what is your business about. Basically what you do and the reason behind it. This includes the goal you have, the vision and also the commitment you put to make it works. After you define this, you’ll have a better vision of what your business is about and based on that you’ll get the inspiration you need to create the elements of your business, the logo and the name are a couple of them. At this point you made your business name and your logo stand for something, thus now people can stand behind you and your business.

How to Manage Your Business While Traveling

Whether it’s following up on work, assigning tasks, checking on your business mail, or just replying to customers, it can all be done from your phone. As a matter of fact, almost anything can get done online, through your phone today.

Yes, it’s that simple. But don’t go running home or rushing off to your next vacation destination just yet! We need to establish how you can get all this done and more without being at the office. Keep reading to find out the key factors you need to consider when managing your business while traveling or being away.

Key Factors to remotely managing your business:

Conduct Regular Meetings:

Everyone doesn’t need to be huddled up in the conference room to conduct a good meeting; you can get remote employees, freelancers, and employees at the office all in the same meeting with just an internet connection.

Now meeting on a daily or even weekly basis can be difficult while you’re traveling because you’re mostly busy and have other things to address. However, meeting with the managers weekly or bi-weekly will reassure your presence in the office and confirm your supervision on all business matters.

You can easily conduct meetings through Skype or Google Hangouts where everyone can see each other and even share files if needed. You can also use Google Slides for presentations or Team Viewer to share your computer screen with everyone for demonstration.

Be sure to regularly interact with your employees no matter where you are and build close relations with them that can evolve into trust. If this is accomplished, you’ll never need to worry about business when you’re away.

Follow-up on Work Progress & Hours:

You being away from the office should never mean work doesn’t get done or is on pause. Technology created a solution for slacking or lazy employees, time tracking software. This type of software allows you to track employees working hours so you will always be updated with who came late or who worked overtime.

Employees will be able to track their shifts, breaks, and leave notes on their work progress.

There are many types of time tracking software, some are essentially focused on tracking working hours like ClockIn Portal that generate timesheets and can be integrated with payroll systems.

Others include a project management feature like Zoho Projects where you can share projects, assign tasks, and follow-up on tasks.

You can also use essential project management software like Basecamp or Asana that mainly focus on getting work done efficiently. Project management software allows you to assign tasks, update them with comments, set deadlines, add attachments, and eventually mark them as complete. With a straightforward tracking method of working hours and work progress, employees will feel obligated to stay focused and get things done faster.

Handle Business Mail Instantly:

While traveling, your mail is something you mustn’t forget about. Neglecting your mail for even a few days can lead to problems. Unattended mail can be important contracts from clients, documents from partners or investors, or feedback from your customers.

With a virtual mailbox, you can take your mail with you wherever you go.

A virtual mailbox is a mailbox that you can access online and handle your mail. The options vary from shredding any document or forwarding packages to opening, archiving, or downloading mail in just a few minutes. Your mail is delivered to secure mail facilities where the envelope is scanned and uploaded to your cloud-based mailbox for you to control.

So not only is it remote access to your important mail, but it eliminates the need for a mailroom! This means lesser paper storage, no mail operators, and faster mail operations, a win-win for you and your pocket.

Now, you’re ready to go!

With your business essentials all in check, you can easily travel whenever needed without worrying about work falling behind or inefficiently managing your business. By following these three factors, you can manage your tasks and still have time to enjoy your vacation!

PostScan Mail guarantees that a future change of address or being away for frequent traveling will not pose any problem. They receive your mail, scan the outside, and alert you online. You can then view your scans and manage your mail and packages remotely through any device connected to the internet. Upon your request, they can scan the content of your letters, shred or recycle the junk mail, forward your items to the address you pick or store your mail at their facility for as long as you wish, all with just a click.

How to Find Your Customers on Instagram

So how do YOU find customers on Instagram? Here’s how:

YOUR BIO: Take a good look at your business and what YOU offer, then make sure your Bio is relevant to your business. And be specific. For example if you’re a Real Estate Agent, tell people WHAT you do and WHERE you do it! Many Instagram Bio’s miss this point. Some Bio’s may say; ABC Realtor selling multi million dollar homes. That’s pretty broad don’t you think? Where exactly does this realtor sell these multi million dollar homes? A better Bio would read like this; John Smith – Realtor in Miami Florida broker of Multi Million dollar properties. Now a prospective new follower will read this and know What this person does and Where he or she does it. Now your one step closer to finding a new targeted follower.

YOUR IMAGES: Instagram is all about the images or pictures right? So make each one count! So once you have decide what YOU are offering, post what it is your offering. We sometimes get caught up posting all sorts of things based on what we “think” our audience wants only to find we get lost posting all sorts of random stuff and nothing that really relates to your business. So if your intention is to give your followers a look behind the scenes then focus on posting images of your office, staff, projects, etc. But if your business is product based, you might focus on images of your product. You may even post pictures of your product being made, used or sold? Now you are giving the audience what they want from YOU and not what you think they WANT.

YOUR CAPTIONS; When writing your captions take a moment to think about what your writing, check spelling and say it in your voice. So for example; if your business is a Hair Salon, and your are posting the latest trend in a particular hair style your caption may read something like this: New hairstyle from the runways of Milan now available to you from us! OR your caption could read, This new style is now available in our salon. See how the caption is relevant to the image.

YOUR HASHTAGS: Hashtags are sometimes misused. People sometimes get caught up in the “popular” hashtags such as “love”, “selfie” and others and think if they use these they will gain more likes and followers. Sure, on the odd occasion this might work, however if someone searching for YOUR business is using the #hashtag tool the chances are they are searching for words related to your business. So when you use #hashtags use them correctly. If your business is a florist, use hashtags that relate to your picture first, then your business. An example of hashtags for a picture of red roses might be; #redroses #roses #longstemroses #florist #freshflowers #yourbusinessname – we always like to include our business name in the hashtags So that’s it. Pretty easy isn’t it. A little thought and focus and your Instagram account will explode with targeted followers that you can share YOUR business with.

Business Projects and Essential Resource Planning Software

In a world which idolizes successful and young entrepreneurs and thrives on the support of large economies, it is not surprising that businesses are increasingly wary of where their land, labour and capital are getting utilized. Add that to the fact that this era sees its epitome of technology today, and constantly out-does itself owing to the vigorous competition prevalent in the corporate world. What you are now faced with is a gap that begs to be filled by resourceful computer software with an efficient, speedy and user-friendly interface. Welcome to resource planning software.

The responsibilities of project managers require them to be highly vigilant of everything that goes on about them. Resources, time and the available team are each, in themselves, independent factors in the equation and in direct need of separate management. Apart from that, and more importantly, the project needs to be supervised and it needs to be ensured that it keeps on moving in the right direction. With this sort of burden resting on one, or on a group of persons, errors in judgment and mistakes are bound to occur. The usage of excellent resource planning software for the assistance of the project manager mostly or completely eliminates mis-judgements, and leaves no room for human error. The project manager can then focus on more pragmatic issues rather than simply manually supervising each task as it is done.

Furthermore, in the wake of the failure of large economies worldwide, which puts immense financial and psychological pressure on businesses, such software provides the user with an outline of the whole fiscal year in the form of a more interactive medium that they can get in touch with ahead of time. Deadlines can be met with greater ease as targets are reached with much more consistency. The formulas fed into the database of such excellent resource planning software display realistic and achievable targets based on past information and projected future figures. These figures when made visible to all parties involved (employees, clients) culminate in the coming together of all components in a business to increase profits of current years and still stay posted about future investment plans.

Resource planning software is also practical in its usage. The user-friendly interface usually consists of bright colours to define and highlight important projects for easy identification. It is compatible and lets the user experiment with spread sheets (with excellent templates already made available) and e-mail clients for straightforward no-nonsense handling and online transfer of data. The representation of information using appropriate charts, flow diagrams and animations aids the retention of relevant instructions for the employees and creates an easily interpretable picture for the project manager. Hands-on experiences provided let you drag and drop items onto the timelines, spread sheets flowcharts etc. A more contemporary version of the software might even inculcate touch sensitive interfaces making the hand-on experience quite literal. It will then be possible to operate the software using touch-tablets.

All these features render all previous existing techniques, all the expensive stationery quite useless as well as proving this software to be a necessity for all project managers in large businesses worldwide. The hassle of paper documents can now be a thing of the past and an enterprise’s accounts, resource processing, comparison of projected and actual figures can all find ample, secure space within the boundaries of such revolutionary software. This will let businesses compete well and excel in the ruthless race that the commercial world now takes the shape of.

Managers can plan their resources efficiently by using eResource Scheduler, an efficient resource planning software. This software to plan resources will help you to know more about accurately predicting resource requirement for your office.